The artist's reasoning behind creating this exotic, warm, and inviting setting, might have been to encourage tourists from all over the world to travel to Puerto Rico. With the color blue representing the ocean, we can determine from the other small figures in the design that there is depth. The angled-cannon paired off with the ocean goes hand in hand, distinguishing and showing the different areas of depth. We see a few villas on the cliff and a building that resembles a lighthouse. Further back, there are two white figures that look like sailboats.
Perhaps the artist wanted to encourage Americans to be open about getting to know its history and ties with the Hispanic culture. Believe it or not, many Americans don’t know that Puerto Rico is actually an unincorporated territory of the United States. Light plays a key part in highlighting the cannon and cliffs. Although the light source is not actually visible in the illustration, we can probably come to the conclusion that the light is coming from the top right of the poster. For example, the different browns in the design encompasses and highlights shadows and different areas on the cannon, as well as on the cliffs.
If there wasn’t any text in the design, the poster’s message would still be able to get it’s point across. The exotic, beach scene is alluring. Implementing figures out on the shores playing volleyball, playing in the water, or riding on sailboats would be a great way to evoke similarly without any text. I think the addition of a dog and its owner could possibly give that warm, inviting gesture to come and vacation in Puerto Rico. Adding an overcast or thunderclouds off into the horizon would definitely change the whole mood for the poster. While we see a warm setting, we can also see the dark clouds and the trouble approaching nearby.
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