This poster displays a few advertising techniques, but I believe Glittering Generalities stands out the most. Here, we see a Marine with a smile on his face and he's offering out his hand as a way to say that the only action you'll ever be able to receive is through enlisting in the Marine Corps. Marines are usually expected to have this tough-guy exterior and they don't look very friendly, but this guy does. I'm pretty sure everyone knows that war is nowhere near what we usually see in movies, but for some reason this warm and inviting Marine is saying otherwise.
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