Geniusloci Poster

AIGA Poster

Rough Draft

Final Copy

2nd Gig Poster

2nd Gig Poster

Final Gig Poster

Rough Draft of "Gig Poster"

It was suggested that I move the type around and keep it from running so close to the edge. If possible, I should play with Jay-Z's size and see if I can make him larger, as well as take his opacity down a couple of levels. 

Gig Poster Textures

Motivate & "De-Motivate" Exam Posters

After tweaking the final copy the way I wanted, you can see a drastic change in the colors I decided to use.  I also took it upon myself to change the character to add a little more "pizzaz" to the piece.  With him "winking and thinking", it adds a certain emphasis on the point that's being illustrated.  I'm sure the "Wanna Be a Billionaire So Freaking Bad" is pretty recognizable upon many college students, so I'm pretty sure they can identify with the message I wanted to convey as well.

I had a little trouble with this poster, simply because of the word choice and how I would align its text. I realize that when you pass a poster or a billboard, you only have a split second to be able to grab someone's attention, so instead of having some long, drawn out I chose to play with the words "Why Cram?". It's simple, it's readable, and it gets straight to the point.  I originally had the words aligned next to the books, but I figured that would look pretty "plane-Jane".  Instead, I incorporated everything together and came up with the final illustration.

Paper Bomb - Work in Progress

WPA Poster

WPA Poster Breakdown

The artist's reasoning behind creating this exotic, warm, and inviting setting, might have been to encourage tourists from all over the world to travel to Puerto Rico.  With the color blue representing the ocean, we can determine from the other small figures in the design that there is depth.  The angled-cannon paired off with the ocean goes hand in hand, distinguishing and showing the different areas of depth. We see a few villas on the cliff and a building that resembles a lighthouse. Further back, there are two white figures that look like sailboats.

Perhaps the artist wanted to encourage Americans to be open about getting to know its history and ties with the Hispanic culture. Believe it or not, many Americans don’t know that Puerto Rico is actually an unincorporated territory of the United States. Light plays a key part in highlighting the cannon and cliffs. Although the light source is not actually visible in the illustration, we can probably come to the conclusion that the light is coming from the top right of the poster. For example, the different browns in the design encompasses and highlights shadows and different areas on the cannon, as well as on the cliffs.

If there wasn’t any text in the design, the poster’s message would still be able to get it’s point across. The exotic, beach scene is alluring. Implementing figures out on the shores playing volleyball, playing in the water, or riding on sailboats would be a great way to evoke similarly without any text. I think the addition of a dog and its owner could possibly give that warm, inviting gesture to come and vacation in Puerto Rico.  Adding an overcast or thunderclouds off into the horizon would definitely change the whole mood for the poster. While we see a warm setting, we can also see the dark clouds and the trouble approaching nearby.

3 Abstracted Objects

Testimonial

I'm pretty sure everyone knows who this guy is - the infamous Subway spokesman, Jared Fogle.  We've seen many of his before and after pictures in magazines and tv ads, which display his significant weight-loss thanks to the "Subway Sandwhich Diet".  If he can do it, everyone else can too.

Glittering Generalities

This poster displays a few advertising techniques, but I believe Glittering Generalities stands out the most.  Here, we see a Marine with a smile on his face and he's offering out his hand as a way to say that the only action you'll ever be able to receive is through enlisting in the Marine Corps. Marines are usually expected to have this tough-guy exterior and they don't look very friendly, but this guy does.  I'm pretty sure everyone knows that war is nowhere near what we usually see in movies, but for some reason this warm and inviting Marine is saying otherwise.

Plain Folks

This WPA poster illustrates the advertising technique - Plain Folks.  For the longest time, women were not supposed to have a modern day 9-5, but were expected to be housewives instead.  This meant that their "wifely duties" were usually subjected to keeping the house clean, taking care of the children, keeping themselves up to par, and preparing a nice meal for their husband to come home to after a "long and strenuous" day at work.  Here we see an ordinary woman mixing up some kind of concoction.  Her facial expression is almost too hard to read, but apparently she's not too thrilled.  It almost looks like she's saying, "Get off your butts and bake for these soldiers, women!".

Heroic Icon Abstraction

This scene has been depicted in many artforms. Perhaps the most famous is the actual statue of Iwo Jima. In this poster, the men are portrayed as being strong and heroic; fighting for America.  The words "Now All Together" doesn't just apply to the soldiers in motion, but also to the men and women back home; offering support and working towards a common goal.

Meet Thor. The ultimate "Blue Collar Buff". With a mallet in hand - he's ready to work.

3 WPA Posters

John is not really dull - he may only need his eyes examined. [1936 or 1937] Library of Congress Prints and Photographs Division.

The colors in this poster aren't flamboyant or over the top. They're pretty basic; almost bland - but they do complement each other. The colors' simplicity adds emphasis to the message the illustrator wants to portray. Sure, the colors aren't that much of a thrill, but this tactic makes the viewer focus even more on what is supposed to be implemented in the design. The illustration has a "Cut-Out" effect. Details are taken away and made to look somewhat "cartoonish". The message in the poster is aligned and illustrated much like an eye chart an optometrist would use in an eye examination. The puzzled look on the boy's face makes me feel inquisitive. What's on the paper and is his interpretation different from what the paper actually says?

Keep mum - the world has ears / Grigware. Edward T. Grigware. [between 1941 and 1943].

The color palette for this poster uses different values of blues and orange/yellows. Orange and blue are complementary colors. In the illustration itself, the artist took an approach much like the artist in the first poster. The detail is moreso in the woman's facial expression and also on the personified globe which happens to be listening in on the woman's conversation. The poster issues out some kind of caution to Americans - watch what you say because you never know if "the enemy" is listening.

Discover Puerto Rico U.S.A. : Where the Americas meet / Frank S. Nicholson. Frank S. Nicholson. [between 1936 and 1940].

The color palette used in this illustration are much like the colors in the first poster. However, their use is intended for more of a natural purpose; this causes viewers to immediately recognize and tie the browns, blues, and greens to the ground, water, and trees. The illustration has the "Cut Out" effect also. The scenery appears rich and exotic - something alot of people aren't used to seeing or being apart of. The question as to what lies beyond the houses on the cliff triggers that emotion of wanting to discover Puerto Rico and what it has to offer.