Sunday, October 24, 2010

Motivate & "De-Motivate" Exam Posters

After tweaking the final copy the way I wanted, you can see a drastic change in the colors I decided to use.  I also took it upon myself to change the character to add a little more "pizzaz" to the piece.  With him "winking and thinking", it adds a certain emphasis on the point that's being illustrated.  I'm sure the "Wanna Be a Billionaire So Freaking Bad" is pretty recognizable upon many college students, so I'm pretty sure they can identify with the message I wanted to convey as well.


I had a little trouble with this poster, simply because of the word choice and how I would align its text. I realize that when you pass a poster or a billboard, you only have a split second to be able to grab someone's attention, so instead of having some long, drawn out I chose to play with the words "Why Cram?". It's simple, it's readable, and it gets straight to the point.  I originally had the words aligned next to the books, but I figured that would look pretty "plane-Jane".  Instead, I incorporated everything together and came up with the final illustration.